About Us

HISTORY

Greenwood Asher & Associates (GA&A) is a full-service, retained search firm founded in 2004 by Dr. Jan Greenwood and Dr. Betty Asher, who have both served as tenured professors and university presidents. They have shared their deep understanding of the organizational structures and challenges within higher education with the GA&A team. This shared knowledge has provided a solid foundation for our continued growth through evidence-based process and commitment to diversity. Their pioneering spirit has created opportunities for hundreds of leaders during the past 30 years. 

GA&A believes that successful searches are accomplished through trusting relationships with clients and candidates, and by offering comprehensive and customizable search processes that deliver effective outcomes. As a result, GA&A has a notable repeat client rate – a testament to our acuity, expertise, and longevity. 

GA&A is now one of the premier education executive search firms within the United States.  Our results-driven team of highly trained consultants possesses the specialized skillset to both recruit future leaders and deliver prompt, clear communications to clients and stakeholders. 

In 2020, GA&A joined forces with Kelly® Education. We now leverage the strength of our parent company to offer strategic search partnerships throughout the continuum of education. 

EXPERIENCE

  • 2,000+

    Successfully completed searches

  • 97%

    Repeat client rate

  • 57%

    Appointments of women and/or people from diverse racial/ethnic backgrounds

OUR MISSION & VISION

Mission: To power the future of education through partnerships that elevate visionary leaders.

Vision: As the nation’s premier education search firm, we will elevate “next generation” leaders to have a lasting, positive impact on our global society. 

ACE Member
AESC Member

GA&A is a member of the Association of Executive Search and Leadership Consultants (AESC) and commits to the AESC Code of Professional Practice and Standards of Excellence.

Our Values

users

PEOPLE COME FIRST

We serve our clients, candidates, and colleagues with professionalism and humanity.

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INTEGRITY IS UNWAVERING

We adhere to strong moral and ethical principles.

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RESEARCH GUIDES PROCESS

We use evidence-based best practices to ground and guide our process and innovative strategies.

CLIENTS DESERVE EXTRAORDINARY SERVICE

We listen, we learn, and we collaborate in a forthright, timely manner to deliver quality that exceeds expectations.

DIVERSE PERSPECTIVES CREATE DYNAMIC SOLUTIONS

We believe a culture that cultivates and celebrates diverse perspectives creates value for every organization. We are committed to advancing diversity, equity, inclusion and belonging.