Vice President for University Communications and Chief Marketing Officer, Central Michigan University

Location:
Mt. Pleasant, MI

The Opportunity

Central Michigan University (CMU) invites applications and nominations for the position of Vice President for University Communications and Chief Marketing Officer. Reporting directly to the president, the vice president is responsible for developing and maintaining excellent outreach and relationships with internal and external constituents and for significantly enhancing the university's visibility and increasing awareness and understanding of its mission, vision, and academic programs.

Central Michigan University is a nationally ranked research university that fosters the transformative power of advanced learning while embracing a sense of community among its students, faculty, staff, and more than 250,000 alumni around the world. From its roots as a teachers' college, CMU has grown to offer nationally acclaimed programs in areas ranging from the health professions and engineering to business and communications, visual and performing arts, and science and technology.

The Vice President for University Communications and Chief Marketing Officer strategically plans and leads the conceptualization, development, integration, and implementation of all marketing, branding, and communication strategies; executes a positioning strategy for the university; and develops and implements new marketing initiatives that strengthen the university's reputation locally, nationally and internationally among all key constituencies.

The position is also responsible for developing effective internal communications that cultivate awareness of key university issues and build an open, transparent, and collaborative culture across the campus community. Other responsibilities include supporting the president in reaching nationally focused goals; developing and implementing the overall university public relations and marketing strategies; leading a department of 34 full-time staff, and a student-run creative agency, Media Graphix; and developing and administering the department's budget, policies, procedures, and organizational changes to guide the evolution of the unit.

How to Apply

Jim Johnsen and Ann Bailey with Greenwood Asher & Associates are assisting Central Michigan University in this search. Applications and nominations are now being accepted. Application materials should include:

A letter of interest that clearly states the applicant’s qualifications for the position;
A current résumé/curriculum vitae

We strongly encourage submitting application materials as separate PDF attachments. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected.

All application materials should be submitted to the Greenwood Asher & Associates team via e-mail at: annbailey@greenwoodsearch.com.