Vice Provost for Enrollment Strategy, William & Mary

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The Opportunity

William & Mary seeks a dynamic, forward-thinking leader for the newly created role of Vice Provost for Enrollment Strategy (VPES). Reporting directly to the Provost, this position presents an unparalleled opportunity to define and implement a comprehensive enrollment strategy that supports the university’s mission of academic excellence, diversity, and long-term sustainability.

The VPES will oversee a unified enrollment strategy encompassing admissions, financial aid, and registrar functions, with a focus on expanding student access, optimizing financial aid, and leveraging data analytics to attract and retain exceptional students. The VPES must provide leadership to drive the full student lifecycle from recruitment through to retention, graduation, and engagement in graduate programs, ensuring alignment with academic priorities and institutional growth plans.

A central responsibility of this role is to build upon William & Mary’s strong foundations by amplifying the strategic capabilities of the admissions, financial aid, and registrar offices. This includes utilizing enrollment data to identify trends, guide decision-making, and strengthen both recruitment and retention efforts. The VPES will lead initiatives to highlight areas of competitive advantage while exploring new pathways to enhance undergraduate-to-graduate enrollment. Additionally, the VPES will play a critical role in fostering collaboration with the Chief Marketing Officer, the EVP for Finance & Administration, and academic leadership to ensure that enrollment strategies align with institutional goals and external obligations.

How to Apply

Jeremy Duff and Lois Stetson with Greenwood Asher & Associates are assisting William & Mary in this search. Applications and nominations are now being accepted. Application materials should include:

• A letter of interest that clearly states the applicant’s qualifications for the position;
• A current résumé/curriculum vitae

We strongly encourage submitting application materials as separate PDF attachments. The search will be conducted with a commitment of confidentiality for candidates until finalists are selected. Initial screening of applications will begin immediately and will continue until an appointment is made. For best consideration, please submit materials by February 24th, 2025.

All application materials should be submitted to the Greenwood Asher & Associates team via e-mail at: loisstetson@greenwoodsearch.com.